Tired of hearing the “New year, new me” rhetoric? Well, there’s no need for a “new you”, just a few new resolutions to adopt to improve business as a real estate agent. As an agent, you should always be looking for ways to grow and develop your business. The industry is fast-changing, so setting goals as a real estate agent is crucial to success. But what does 2020 have in store for real estate agents? And what should you focus on?
Everyone is on social media, including your potential real estate leads and customers. Using social media marketing for real estate agents helps in growing your business. Get on Instagram, Facebook, Twitter, and LinkedIn and post photos and facts about your neighborhood, update with a list of events happening, and post your listings online. Moreover, you should keep your followers engaged by asking questions, crowd-sourcing tips, suggestions, and running contests. Most importantly, remain authentic with your audience, and always provide valuable, consistent content that’s relevant to your real estate business.
Speaking of digital tools for real estate agents – allow us to introduce Mashboard. Mashboard is Mashvisor’s online dashboard which allows you to automate the process of qualifying real estate leads and to use analytics to target them with personalized properties and outreach. This real estate agent tool will help you find investment properties for those buyers. Our Property Recommender will match your client with the most ideal investment property with 90% accuracy – find a better real estate matching service!
Additionally, you can gain access to real estate analytics to provide potential clients with all the information they may need. From return on investment (ROI) to expected rental income to real estate comps for a CMA, it’s all in there – one platform, one search. The more information you can provide, the more leads and clients trust you.
And that doesn’t just include social media. It also includes your filing systems, analysis tools, technology resources, etc.
Going digital is important for two reasons: